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Introducing Celebrity Cruises’ ‘All-Inclusive Photo Project’

29 March 2022

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Celebrity Cruises has launched a bold new initiative to change the meaning of “all-inclusive” in the travel industry and improve the representation of all people who travel in marketing materials. Our aim is to start a movement and call on travel companies to help address the lack of diversity in travel marketing imagery.

 

Our new open source image library

Our new ‘All-Inclusive Photo Project’ is the world’s first free to use, ‘open source’ travel imagery library. The stunning new image collection features the work of acclaimed photographers including Annie Leibovitz, herself an advocate for the LGBTQ+ community; Giles Duley, an English documentary photographer and a triple amputee; Naima Green, a Black, queer New York-based photographer; and Jarrad Seng, an Australia-based photographer, filmmaker and creative director of Malaysian-Chinese descent.

The image collection features models, musicians, athletes, artists, activists, refugees and more, all change-makers in their own right from underrepresented groups, as they enjoy the new luxury offerings on Celebrity ships and varied destination experiences.

More imagery will be added to the collection over time and agents can expect the imagery to be used diversely through Celebrity’s brand collateral, campaigns, social media content, sales resources and Toolkit collections provided for travel agents on Celebrity Central.

 

Who can use the new travel image library?

All travel agents, trade partners and wider travel companies throughout the industry are invited to browse, download and use imagery from the ‘All-Inclusive Photo Project’ library.

 

How to access and use the library

  • Visit https://allinclusivephotoproject.com/
  • To download images, you need to create an account by submitting a short online request form.
  • We will review your account request and once approved; you will receive an email notification confirming your account has been activated. You will not be able to download images until your request has been approved.

 

How you can support the 'All-Inclusive Photo Project'

We’re committed to offering you as many opportunities as possible to use our stunning new imagery and join the movement towards more inclusive travel marketing. Here’s some tips to get started:

  • Share the ‘All-Inclusive Photo Project’ library with your Marketing and Product team colleagues
  • Follow our UK Travel Agents Facebook Page to access the latest shareable content and tactical offers leveraging the new inclusive imagery
  • Browse our Toolkit collections on Celebrity Central where you can ‘lift and shift’ inclusive content and dedicated sales resources. Our LGBTQ+ Toolkit includes flyers to promote our 4th annual Pride Party at Sea, commencing on Celebrity Edge’s 7-night Italy, France and Spain cruise on 4th June 2022
  • Complete the dedicated ‘Diversity and Inclusion’ module within our e-learning programme, Celebrity Passport, to help give you the confidence to assist all guests in booking the incredible holiday they’ve been waiting for

 

Find out more